Job Description

Social Media Strategist

At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you'll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you'll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILD.

YETI is looking for a Social Media Strategist to oversee social media campaigns from concept to execution. The Social Media Strategist will partner with the Creative Team, Brand Strategy, and Marketing Operations teams to strategize, plan, source, and create brand-focused social content. This individual should be adept at multi-tasking and will thrive as content strategist, creative thinker, and project manager.

The ideal candidate for this role is passionate about social media and has experience with TikTok and Instagram Reels and understands how to bring social-first content to life. They are a highly collaborative team player and comfortable both leading and contributing to cross-functional team brainstorm sessions.

Responsibilities:

• Develop and execute social media strategies to support campaigns and category marketing relating to YETI products, seasonal holidays, and brand storytelling.
• Partner with Social Media and Content teams to create always on social-first video content for TikTok and Instagram Reels.
• Strategically plan social asset placements across the social channels; demonstrate understanding of the value each social channel plays for the YETI brand and community.
• Draft and present tactical social media campaign and category marketing strategies with thoughtful channel-specific executions.
• Monitor social media conversations and brand tags for opportunities to engage with the YETI community; stay informed about outdoor events and trending moments that involve brand partners and ambassadors. Mine for real-time engagement opportunities.
• Develop monthly and campaign social media performance reporting to understand channel health; develop insights and key learnings to inform the social strategy.
• Contribute to the social media editorial calendar and oversee campaign execution.
• Draft social copy that adheres to the YETI social brand persona and writing style.
• Stay informed of social media marketing trends and social channel capabilities as they rapidly evolve. Be proactive in informing the team of social media trends and opportunities that directly support the YETI social media strategy.

Qualifications:

• Bachelor's Degree in Marketing or similar field
• At least 3+ years in social media or marketing experience at an agency or brand.
• Demonstrate advanced knowledge in social media platforms and asset requirements (experience with utilizing TikTok and Instagram on behalf of a Brand)
• Experience working with a wide range of creative formats including short-form video, photography, GIFs, and live videos.
• Proven track record creating large-scale social campaigns, providing examples for reference
• Excellent writing skills and the ability to customize copy to specific activities/markets
• Comfort with working with data in Microsoft Excel
• Experience working cross-functionally with brand, content, and creative teams to bring social campaigns to life.
• Self-starter with the ability to succeed in a fast-paced, changing work environment
• Moves with a sense of urgency and comfort with managing deadlines
• Passion for the outdoors and/or YETI pursuits a plus
• Approximately 20% travel, including occasional overnight stays

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