Job Description
Adobes Digital Experience team is seeking a Digital Marketing Specialist (Product Strategist) to partner with B2B enterprise customers and internal B2B Marketing teams to shape customer experience transformation, maximize value from Adobe Product Suite, and define strategic roadmaps that link marketing technology to measurable business outcomes.
This role sits at the intersection of business strategy, digital marketing, and product capability design, with a strong focus on Adobes marketing products, process definition, and transformation blueprinting.
Responsibilities
- Lead strategic engagements with B2B customers to uncover business objectives, current-state capabilities, and future-state experiences across the customer lifecycle.
- Define end-to-end digital marketing and customer experience strategies, leveraging Adobe Experience Cloud:
- AEP
- Adobe Experience Platform
- Adobe Target
- Adobe Real-Time CDP
- Adobe Campaign
- Conduct structured gap analysis between business goals, existing marketing processes, and Adobe product capabilities.
- Develop process and roadmap definitions that sequence people, process, data, and technology changes required to achieve target-state transformation.
- Create product capability frameworks, solution blueprints, and reference models mapping Adobe features to B2B use cases such as:
- Lead management
- ABM
- Pipeline acceleration
- Customer expansion
- Collaborate with Sales, Customer Success, Professional Services, and Product teams to ensure strategies are executable and aligned to Adobe offerings.
- Facilitate executive and senior stakeholder workshops, synthesizing inputs from marketing, sales, IT, data, and product leaders.
- Define KPIs and measurement frameworks linking Adobe adoption to revenue growth, pipeline health, customer engagement, and operational efficiency.
- Provide thought leadership on B2B digital marketing trends, data-driven decision-making, and real-time personalization.
- Represent Adobes perspective with customers and at industry events.
Required Skills & Qualifications
- Bachelors degree in Business, Marketing, Information Systems, or related field; MBA or equivalent advanced degree preferred.
- Significant experience (typically 7+ years) in digital strategy, marketing strategy, or marketing technology consulting for B2B or enterprise organizations.
- Hands-on familiarity with Adobes marketing product suite, including:
- Adobe Experience Platform (AEP)
- Adobe Analytics
- Adobe Target
- Adobe Campaign
- Real-Time CDP
- and how these products work together to enable end-to-end customer journeys.
- Proven track record of defining digital marketing transformation roadmaps, including:
- Current-state assessment
- Gap analysis
- Future-state blueprinting
- Strong understanding of B2B marketing motions, including:
- Demand generation
- Lead nurturing
- ABM
- Partner / channel marketing
- Lifecycle marketing
- Demonstrated ability to interact with and present to senior executives, synthesize complex information, and build clear strategic narratives and artifacts.
- Excellent analytical, problem-solving, and communication skills, with the ability to translate business requirements into structured frameworks and prioritized initiatives.
Preferred Skills
- Experience in a strategy, consulting, or advisory role at a SaaS, martech, or digital transformation organization (ideally serving enterprise clients).
- Familiarity with CRM platforms (such as Salesforce or Microsoft Dynamics) and their integrations with Adobe Experience Cloud in B2B contexts.
- Experience designing operating models, RACI structures, and governance frameworks for data-driven, customer-centric marketing organizations.
- Comfort working in highly matrixed environments, collaborating with sales, product, engineering, and services teams.
Role Within Adobe
- Acts as a trusted advisor for Adobes CMO organization and B2B Marketing Team, helping them:
- Realize full value from Adobe investments
- Influence long-term account growth and adoption of Adobes product suite
- Partners with Adobe Professional Services and Customer Success teams to translate strategy into implementation plans and ongoing value realization programs.
- Contributes to reusable templates, methodologies, and frameworks that improve how Adobe defines digital strategy and roadmaps for customers across industries.
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