Job Description

Job Description

Job Description

The Copywriter plays a key role in shaping and maintaining the brand voice across all digital and print platforms. This position collaborates closely with the creative and e-commerce teams to develop compelling, on-brand content for the company’s e-commerce website, email campaigns, digital and print assets (including catalogs, look books, and invitations), and social media channels. The ideal candidate is adept at managing multiple projects, quickly adapting to brand voice and processes, and seamlessly working with various teams and stakeholders. They must excel in a fast-paced environment, meeting deadlines while delivering content that is engaging, informative, SEO-friendly, and aligned with strategic branding goals.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Editorial & Content Page Planning:

• Collaborate with creative partners, including the CMO, Design team, Production, Directors, e- commerce team, and sales, to determine seasonal content needs.
• Work cross-functionally with Merchants, Product Development, and Product Information teams to ensure all copy is accurate, engaging, and aligned with brand messaging.
• Partner with Creative, Content, and Brand Marketing teams each season to transform high-level campaigns into editorial and content-driven website pages.
• Participate in brainstorming sessions for campaigns and content initiatives.
• Outline content pages that support key product initiatives and collaborations, including collection launches, quotes, actionable tips, and how-to guides.
• Develop detailed briefs for the Site and Creative teams to guide design and development efforts.

SEO Integration:

• Work closely with SEO and site teams to identify seasonal topic opportunities.
• Align SEO-driven insights with planned content pages.
• Integrate SEO best practices throughout copy while maintaining the brand's distinct voice.

Brand Voice Management:

• Evolve and maintain a fresh, approachable brand voice.
• Develop and update brand voice and style guides.
• Monitor the competitive landscape to understand how other brands approach tone and voice across catalogs, websites, social media, and email.
• Regularly inform the content team of evolving trends in tone and voice within the industry.

ADDITIONAL RESPONSIBILITIES:

Demonstrates high degree of professionalism in communication, attitude and teamwork with customers, peers and management

• Flexible Hybrid Schedule (20 hours per week, in office schedule to be determined).
• Demonstrate professionalism in communication, teamwork, and customer interactions.
• Maintain high-quality work standards, punctuality, and professional appearance.
• Adhere to company policies, procedures, and safety regulations.
• Comply with local, state, and federal laws.
• Undertake additional responsibilities as assigned by supervisors.
• Travel may be required (less than 20%) as necessary.
• Flexibility to work extended hours when needed.

ORGANIZATIONAL RELATIONSHIPS:

• Engage and collaborate with all levels across the organization.

MINIMUM QUALIFICATIONS :

The following are the minimum qualifications which an individual needs to meet in order to successfully perform the duties and responsibilities of the position.

Education/Experience:

• 5+ years’ experience writing and editing e-commerce product copy and marketing copy
• Bachelor’s Degree in English, Communication, or related field
• Keen understanding of luxury voice and product copy best practices
• Portfolio with relevant work
• Excellent verbal and written communication skills
• Ability to work both independently and with a team
• Must thrive in a fast-paced environment

PHYSICAL DEMANDS: In general, the following physical demands are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to allow differently abled individuals to perform the essential functions of the job.

• Must be able to see, hear and speak in order to communicate with employees and other customers
• Specific vision abilities include close vision, distance vision, peripheral vision, depth perception and ability to adjust focus
• Manual dexterity required using hands to finger; handle, feel and type; reach with hands and arms
• Must be able to lift, move and carry up to 20 lbs

St. John reserves the right at any time, with or without notice, to alter or change job responsibilities, reassign or transfer job position or assign additional job responsibilities within your general skill set or capabilities.

Job Tags

Similar Jobs